Initial setup
A custom website with your services, programmes and approach. Search foundations, enquiry and booking connections, and tracking. Local Google setup for in-person businesses.
Your expertise.
Beautifully presented.
For coaches, consultants and trainers. Help the right people understand your work, choose the right support and take the first step.
Rowan MercerCareer & leadership coaching
View full design Independent coaches, consultants, educators and small expert-led businesses.
They liked your post. Then they looked you up.
Most clients find a coach through a referral, a post or a podcast. Then they visit your website. That visit decides whether they book a call now or come back to it later.
Where we start: the offer you most want to fill, and the first step you want people to take: a call, a first session or an application.
Speak to the person reading.
Open with the situation your clients are in and how you help. Your credentials matter most as support for that.
Give one clear place to start.
An introductory call, a first session or an application: make one path the obvious one, and the rest easy to find.
Look as established as your work.
Design and writing set expectations before anyone talks to you. They should match the level you work at.
Know which channel brings clients.
See whether the visits that turn into calls come from LinkedIn, a podcast appearance or search.
Your website should do what your best first conversation does: make the right person feel understood, and show them exactly where to begin.
From “this sounds right” to a first conversation.
A referral or a good post can spark interest. Your website should make the next decision easier.
Make your offer understandable.
Explain who you work with, what a session or programme includes, and where a new client should begin.
Let people get to know you.
Your approach, experience and personality, in your own voice. Give someone a sense of what working together would feel like.
Make the next step simple.
Connect an introductory call, a short enquiry or a programme application to the tools you already use.
The Booked Setup
Your website, enquiry journey and essential connections, set up together and looked after for you.
Ongoing care
Hosting, technical upkeep, everyday changes and personal support. Keep your services, programme dates and availability up to date without managing the website yourself.
Additional marketing
Optional, separately paid. Launch a workshop, promote a programme or build an email audience. Offer pages, campaigns and follow-up can be added separately when you need them.
$1,500setup
Launch price · standard$100/month
Hosting & ongoing careExplore the full packagePrices in USD. Setup and care go together.
A few practical questions.
Clear answers before you begin.
Can we keep Calendly or our current tools?
Yes. We check the options your tools support and connect the right booking or enquiry route. You can keep a system that already works for your business.
Does this work for an online business?
Yes. We focus on your services, audience and enquiry journey. Local Google Business Profile work is for eligible businesses that meet clients in person.
Can the site explain programmes as well as sessions?
Yes. We can give each offer a clear page with who it suits, what’s included and how to begin. Course platforms, paid membership systems and custom functionality are scoped separately.
Can you help with a programme launch?
Yes. A focused offer page, email sequence or advertising campaign can build on the website. That additional marketing is agreed and paid for separately.
You’ll work with Carsten.Your website should sound like you. I’ll help you make the offer clear, connect the practical details and keep it up to date.
Let’s look at your next step.
Get three to five practical ideas for how your website explains your work and turns interest into a conversation. Free, by email.
Get my free reviewNo sales call required.