The Up & Booked Setup.

Your website, local Google presence, bookings and tracking. Built together, tested before launch and looked after every month.

$1,500 launch setup · $100/month care

Works for day spas, sauna and Pilates studios, massage therapists, plumbers, electricians, landscapers, coaches and consultants.

Morrow House homepage
Morrow House homepage on mobile

We start with what you sell. Then we design.

Before we write a word or design a page, we work out three things with you: what you want to sell more of, who buys it, and the one thing a visitor should do next. All four parts of the setup are built around those answers.

  1. Your website

    It shouldn’t just look good. It should sell.

    Once we know what you’re selling and the action you want, we design the pages to lead there: a clear starting point, what’s included, prices where they help, and a button that’s always within reach on a phone.

  2. Google

    Show up for the searches that matter.

    We look at what your customers actually search for and what nearby businesses show. Then we shape your service pages and Google profile around the services you want more of.

  3. Booking and enquiries

    Make the action easy.

    Booking a time, calling or asking for a quote, whatever you chose, goes straight to the right place. That’s your existing booking software or our tools, and we test it before launch.

  4. Tracking

    Measure what you chose.

    Because the action is decided at the start, we can track it properly: visits, enquiries, booking clicks and where they came from.

Each part depends on the others, so we set them up together, test the path from search to booking, and then keep looking after it.

What’s included in your setup.

All four parts below are included in your one-time setup. We build and connect them, then check the complete customer journey before launch.

Your custom website.

Give people confidence. We design and write your website around your services, with clear information and a straightforward way to book or enquire.

  • Custom design around your business and customers
  • Clear service pages, offers and first-visit information
  • Copy shaped around what makes your business worth choosing
  • Fast, easy to use and designed for phones
Morrow House homepage

Online booking & enquiry forms.

Make booking easier. We connect your website to your existing booking software or our simple booking tools, and add enquiry forms for questions or quotes.

  • Online booking through our tools or your existing software
  • Enquiry forms for questions, quotes and new customers
  • Clear service and booking links across your website
  • Forms and booking routes checked before launch

Already have booking software? We’ll work around it.

June Massage booking and contact page
June Massage service selection and enquiry form
UP & BOOKEDSample data

Your website, at a glance.

Example month
Website visits248
Enquiries12
Booking clicks21

Where visitors came from

Google Search132
Direct & other66
Social50
Which pages lead to action?

See the response to your services and offers, then decide where to focus.

Website tracking & reporting.

See what gets a response. See where visitors come from, which pages they view and when they enquire or click to book.

  • Google Analytics, Search Console and Tag Manager configured
  • Enquiries and booking-click tracking set up and tested
  • Simple website activity and source reporting in your app
  • Measurement ready to build on when you run campaigns

Booking clicks show interest. Confirmed booking data depends on the connected system.

Connected. Tested. Ready to launch.

You get a connected setup, checked from start to finish.

  • On a phoneWe check the whole site on a phone.
  • Test enquiriesWe send test enquiries through every form.
  • The booking pathWe follow the booking path from start to finish.
  • The trackingWe verify that visits, enquiries and booking clicks are recorded.
Let’s get yours started

Ongoing care. Just message us.

Hosting, technical maintenance, everyday updates and personal support. Send your new hours, prices, service details or photos. We’ll update the website.

We also look after the forms, booking links and tracking we set up.

You

We’re staying open until 8pm on Thursdays. Can you update the website?

Carsten

Of course. We’ll update your opening hours and check the pages where they appear.

Your app is included. See website activity, manage enquiries and use our booking calendar if you need one. You can keep your existing booking software.

See the reporting example

The complete package.

Your website, local search, booking and tracking. Set up together, then looked after with monthly care.

One-time setup

  • Custom website, designed and written around your business
  • Initial local SEO and Google Business Profile improvements
  • Online booking and enquiry forms, connected
  • Google Analytics, Search Console, Tag Manager and tracking
  • Complete launch check

Every month

  • Hosting and technical maintenance
  • Everyday updates. Just message us.
  • Personal support from Carsten
  • Forms, booking links and tracking looked after
  • Your Up & Booked app
Package prices
Launch offer setup$1,500
Standard setup$2,500
Ongoing care$100/month

Prices in USD. Setup and ongoing care are one package.

Let’s get started.

Tell us about your business. We’ll confirm the details by email before you commit.

Carsten

You’ll hear from Carsten. Your contact, from setup onwards.

We’ll use your details to reply. Privacy policy.

A few practical details.

Can I keep my booking software?

Yes. We connect your website to a suitable existing system and confirm the booking route with you before work starts.

What do you need from me?

Your services, business details, photos and access to the relevant accounts. We’ll help you gather what is needed and shape it into clear pages.

What counts as an everyday update?

Changes to existing text, photos, opening hours, prices and service information. New features, substantial new content and campaigns are separate work, agreed with you first.

Sunday Movement classes page

More ways to bring in customers.

Promote your services, follow up with enquiries and give customers a reason to return. We set up and run the marketing to support that.

Promote a service.
We build your landing page, set up and manage Google or Meta ads, and track enquiries and booking clicks.
Bring people back.
We write and set up email campaigns, reminders and follow-up messages around your services and offers.
Build local visibility.
We research relevant searches, improve your service pages and create content through ongoing SEO work.

Services we can help with.

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • Retargeting campaigns
  • Landing pages & funnels
  • Email marketing
  • SMS & WhatsApp follow-up
  • Missed-call text-back
  • Enquiry & quote follow-up
  • Booking reminders
  • Customer reactivation campaigns
  • Review request automations
  • Ongoing local SEO & content

Missed a call? We can set up an automatic text reply and a reminder for you to call back.

Additional services are priced separately. Advertising spend is separate from management fees.